Sunday, August 30, 2015
Saturday, August 29, 2015
Tuesday, August 25, 2015
Sunday, August 23, 2015
Saturday, August 22, 2015
Wednesday, August 19, 2015
Meet Our Salesmen: Austin Messer
Austin Messer has been at Eddie Mercer Automotive since January 2015. Instantly successful, Austin has had no problem growing his customer base through our programs here as well as online through his social media business pages. He's truly dedicated to his work and changing peoples' perception on the "generic car salesman."
So, Austin, why are you a car salesman?
Completely by chance. I had been in bank sales and not wholly satisfied with my job. I had been sort of looking for a new position when my car needed to be fixed. While in the waiting room, I opened the newspaper and right there was an ad for "Automotive Sales - No Experience Necessary." I went in for the interview and was offered the job on the spot.
Have you found a favorite car that you've sold since you started working car sales then?
An Audi RS 4 Quattro. It's a performance sedan with AWD and extremely rare in the United States. The gentleman was kicking tires and from Colorado. He ended up driving it all the way back there!
What about the best car you've owned?
The one I have right now: a 1983 Datsun 280ZX. It's unique but that's also an issue because if you see it on the road, you know it's me.
You started here in January. So far, what's your favorite part about working at Eddie Mercer Automotive?
Probably has to be the opportunity to sell one of the nicest collections of pre-owned vehicles in the area.
And your least favorite part about being a salesman?
The Stigma. The stigma of being a car salesman. You can meet people who would be the sweetest person outside the dealership, but due to their past experiences at the big box stores or just the perception of my job, they come in looking for a fight. Everyone wants a fair deal and I want to give them a fair deal too! If they don't get a price or a car they're happy with, they're less likely to come back to see me. That definitely has to be my least favorite part of this job: overcoming the stigma of being a car salesman.
So you're a car salesman now... but what did you want to be when you grew up?
A marine biologist. Then I took college biology courses and decided I didn't want to be a marine biologist anymore. My step dad was an investor and every night after dinner I would sit and watch him check his portfolio. That got me a bit passionate about that and I still am really interested in investing.
Have you ever had a disaster on the job? Here or anywhere else?
At another store, I was mentoring a new salesman and it was just one thing after another. In that short time, he managed to wreck a car, get a 30k Corvette stolen, and get detained by the military police. Didn't happen to me exactly, but it was still a disaster.
Getting back to selling cars here; why should people come see you?
A. I have the nicest pre-owned vehicles. B. Fast, fair, friendly, fun service. And C... pause there is no c. A and B speak for themselves.
You're big on using Social Media to sell cars, but what are your actual feelings about using it?
I'm probably the only 24 year old who prefers talking to people face to face or over the phone rather than on social media. But at the same time, I completely understand that buyers are plugged in. They'd much rather search for their cars online. It has become so important that it can't be ignored. So I am on Facebook, Twitter, and Instagram. I even offer an online buying service through them.
Anything you'd like to add?
Share my Facebook page! You can also reach me at 850-529-1102. I like to tell my clients: even when I'm not here, I'm still working.
So, Austin, why are you a car salesman?
Completely by chance. I had been in bank sales and not wholly satisfied with my job. I had been sort of looking for a new position when my car needed to be fixed. While in the waiting room, I opened the newspaper and right there was an ad for "Automotive Sales - No Experience Necessary." I went in for the interview and was offered the job on the spot.
Have you found a favorite car that you've sold since you started working car sales then?
An Audi RS 4 Quattro. It's a performance sedan with AWD and extremely rare in the United States. The gentleman was kicking tires and from Colorado. He ended up driving it all the way back there!
What about the best car you've owned?
The one I have right now: a 1983 Datsun 280ZX. It's unique but that's also an issue because if you see it on the road, you know it's me.
You started here in January. So far, what's your favorite part about working at Eddie Mercer Automotive?
Probably has to be the opportunity to sell one of the nicest collections of pre-owned vehicles in the area.
And your least favorite part about being a salesman?
The Stigma. The stigma of being a car salesman. You can meet people who would be the sweetest person outside the dealership, but due to their past experiences at the big box stores or just the perception of my job, they come in looking for a fight. Everyone wants a fair deal and I want to give them a fair deal too! If they don't get a price or a car they're happy with, they're less likely to come back to see me. That definitely has to be my least favorite part of this job: overcoming the stigma of being a car salesman.
Here's Colin picking up his Kia Soul from Austin! |
So you're a car salesman now... but what did you want to be when you grew up?
A marine biologist. Then I took college biology courses and decided I didn't want to be a marine biologist anymore. My step dad was an investor and every night after dinner I would sit and watch him check his portfolio. That got me a bit passionate about that and I still am really interested in investing.
Have you ever had a disaster on the job? Here or anywhere else?
At another store, I was mentoring a new salesman and it was just one thing after another. In that short time, he managed to wreck a car, get a 30k Corvette stolen, and get detained by the military police. Didn't happen to me exactly, but it was still a disaster.
Getting back to selling cars here; why should people come see you?
A. I have the nicest pre-owned vehicles. B. Fast, fair, friendly, fun service. And C... pause there is no c. A and B speak for themselves.
You're big on using Social Media to sell cars, but what are your actual feelings about using it?
I'm probably the only 24 year old who prefers talking to people face to face or over the phone rather than on social media. But at the same time, I completely understand that buyers are plugged in. They'd much rather search for their cars online. It has become so important that it can't be ignored. So I am on Facebook, Twitter, and Instagram. I even offer an online buying service through them.
Anything you'd like to add?
Share my Facebook page! You can also reach me at 850-529-1102. I like to tell my clients: even when I'm not here, I'm still working.
Tuesday, August 18, 2015
New Cars
Monday, August 17, 2015
Featured Car: 2011 Lexus IS250 Sedan
A balanced luxury sedan, the 2011 Lexus IS250 should be at the top of
your list! Ours has a no accident history with a strong, above
average score of 92.
The IS250 is a strong vehicle with an attractive design. The
handling, steering, and braking are all extremely responsive, giving
you an enjoyable, relaxing ride. With 45,244 miles, the Lexus has warranty left including Drivetrain (6 years/70k miles) until June 2017. This 2.5L V6 cyl engine takes premium gas and paired with the automatic transmission, the sedan gets 19 city and 27 highway MPG.
Inside is quiet with comfortable
seating and top quality materials. The layout is completely driver
oriented. This Lexus received good crash test ratings and is known
for its reliability.
Plus, this Lexus comes with tons of features
including automatic dimming mirrors, emergency communication system,
garage door opener, moonroof, cell phone connectivity, automatic
temperature control, leather upholstery and trim, amazing sound
system, safety equipment, and more!
For luxury plus comfort, you found it here. Check it out on the website or call us at 850-479-2272
2011 Lexus IS250 Sedan |
2.5L V6 Cyl Engine |
Lexus cabin with moonroof, leather, amazing sound system, and more |
Click to see more on our Lexus! |
Sunday, August 16, 2015
Saturday, August 15, 2015
Council on Aging in West Florida
We have great news! Earlier this week, we donated 50 Air Conditioners to the Council of Aging in West Florida. We are so glad to have been able to assist local seniors and to have been apart of a great Non-Profit organization on the Gulf Coast. Check out their website to see how YOU can help!
Check out some of the Pictures:
And Check out our features on Wear 3 and North Escambia!
Tuesday, August 11, 2015
Saturday, August 8, 2015
Wednesday, August 5, 2015
Tuesday, August 4, 2015
Monday, August 3, 2015
Featured Car - 2010 Mercedes Benz M-Class ML350 4Matic SUV
With only 36,354
miles and 4Matic, how can you look past the 2010 Mercedes-Benz
ML350?? It's
also a no accident SUV with a great AutoCheck score of 84.
More than capable,
the Mercedes has a strong ride with the 3.5L V6cyl. It has top towing
capabilities when properly equipped and a stellar build quality. The 7 speed automatic with premium gas gets 15 city and 20 highway MPG.
The
cabin is always where a Benz shines though and this one is no
different. With top quality materials, the interior is welcoming,
comfortable, and pampering. There's also ton of room for everyone and
everything. The ML350 received amazing crash test ratings too! Ours comes loaded with an LCD monitor, emergency
communication system, wooden dashboard, garage door opener, rain
sensing wipers, rear air conditioning, navigation, cell phone connectivity, rear parking camera, heated front seats,
automatic temperature control, entertainment system, leather upholstery and trim,
moonroof, roof rack rails, lots of safety features, and more!
2010 Mercedes Benz M-Class ML350 4Matic SUV |
3.5L V6 Cyl Engine |
Mercedes cabin with rear parking camera, heated seats, entertainment system, and more! |
For a top choice in
a luxury SUV that can do more, call or check out more on our website
Click to see more on our Mercedes! |
Sunday, August 2, 2015
Saturday, August 1, 2015
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