Did you know...?
Eddie Mercer actually used to own the Subaru store in Pensacola!
Eddie Mercer actually used to own the Subaru store in Pensacola!
Subaru is the car division of Fuji
Heavy Industries (FHI), a major transportation company located in
Japan. The company was originally named The Aircraft Reasearch Lab in
1915 by Chikuhei Nakajima. The business underwent several name
changes and reorganizations between 1932 and 1950.
During World War II, the company was
the major manufacturer of aircraft for the Japanese military.
Afterward, they designed the Fuji Rabbit motor scooter out of the
left over airplane parts.
In 1950, new Japanese laws split the
company up into twelve smaller corporations. Four decided to merge
and they became the Fuji Heavy Industries that exists today in 1953.
The CEO of this new business wanted them to get involved in cars.
After several names were considered and dismissed, they decided on
“Subaru” which is Japanese for the Pleiades star cluster (hence
the logo). They introduced their first car in 1954.
Subaru entered the American market in
1968 and over the years have produced dozens of models. Toyota has a
partial partnership with FHI today. It's often said that once you own a Subaru, you're a Subaru owner for life!
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