Buick is currently the oldest active automobile make in America. A Buick engine company was started in 1899 in Michigan and became the Buick Motor Company in 1903 by David Buick. In 1904, William Durant purchased the brand and would prove to be an excellent promoter.
|1904 Buick Model B|
Durant began owning more companies and named the megacorporation General Motors. He wanted each division of GM to target specific buyers. Buick was the one directed towards well off buyers, but not rich enough to afford a Cadillac.
In 1911, Buick introduced the first closed body car and in the 30's, Buicks were favored by the British Royal family. The peak for the company was in 1984.
|1980 Buick Electra|
Over time however, some model sales dropped and were abandoned. In 2005, GM consolidated the lineup. Buick became the fastest growing automobile brand in 2010 and began attracting younger customers. Today, GM states the Buick brand exists to compete with Acura, Lexus, and Volvo.
|Click to see our 2010 Buick LaCrosse|