Cadillac is currently owned by GM and is the second oldest manufacturer in US behind Buick. It was formed from the remains of Henry Ford Company when Henry Ford left in 1902. The company was renamed after the French explorer Antoine Laumet de la Mothe, sieur de Cadillac, the founder of Detroit.
|1912 Cadillac Roadster|
In 1909, GM purchased the company and devoted Cadillac to producing large luxury vehicles. They also produced commercial cars such as limos, ambulances, and hearses. The Cadillac was known for great manufacturing and reliability. In 1912, they were the first to introduce an electrical system with starting, ignition, and lighting.
|1940 Cadillac 90|
The Great Depression hit Cadillac hard and they lost 84% of sales. However, a change in policy was urged by Nick Dreystadt. Prior to 1934, Cadillac discouraged sales to African Americans. With this change, sales shot up 70%. Dreystadt was promoted to the head of the entire Cadillac division.
|1970 Cadillac Coupe DeVille|
Sales continued to rise throughout the years. In the 1970s, they were greatly known for the luxury they offered. During this time, Cadillac experienced record sales.
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