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| Nissan Logo |
Nissan is a car manufacturer in Japan
and is currently the 6th largest in the world. Nissan was
originally founded as Kwaishinsha Motor Car Works by Masujior
Hashimoto in 1911. Throughout the years, it would undergo several
name changes (including variations of the original name and of DAT)
to reach the brand name of Nissan and underwent several merges to
become the company it is today.
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| 1914 Nissan DAT |
In 1914, their first car, DAT, was
revealed. D.A.T were the last name initials of the original
investors. DAT went on to build trucks and passenger cars. In 1931,
the unveiled the smaller car known as Datson or “Son of DAT”.
When Nissan took control, they changed the name to Datsun, as “son”
can mean “loss” in Japanese. Nippon Sangyo was a holding company
founded in 1928 and the abbreviation was Nissan. The name stuck and
Nissan motor was founded in 1934.
Throughout World War II, Nissan built
trucks, airplanes, and engines for the Japanese military. When the
land the factory was on was captured, they moved the plant to China
where they made machinery. This continued until the plant was
captured by the Americans and Russians.
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| 1958 Nissan Datsun 210 |
In 1950s, Nissan wanted to expand their
market and they turned to the Datsun to do so. The smaller economy
car would reach unmet demands in both Australia and United States.
With improved designs, by the 70s, they became one of the largest car
exporters in the world.
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| 1960s Nissan Patrol |
The 1973 oil crisis was actually a boom
for Nissan as the demand for smaller, more fuel efficient cars rose
dramatically. They actually had to build factories around the world
to meet the demand. Throughout the last thirty years, Nissan
continued to open several other plants in new countries.
They partnered with Ford in 1993 to
2002 and are currently in an alliance with Renault S.A of France.
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| 2013 Nissan Pathfinder - Click to see more! |
Sources: Wikipedia, http://en.wikipedia.org/wiki/Nissan; California Streets, http://californiastreets.blogspot.com/2011/11/san-francisco-street-sighting-1967.html; Early Datsun, http://www.earlydatsun.com/datsun210.html; Zero to 60 Times, http://www.zeroto60times.com/blog/large-car-logos-2/large-nissan-car-logo/; Nissan Club, http://en.nissan-club.eu/gallery_detail.php?id=1486
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