Chevrolet was founded by Louis Chevrolet and ousted GM founder, William Durant, in 1911. The famous logo was designed in 1914. Durant, a great marketer, had planned to use Chevrolet's racing reputation to sell vehicles. However, Louis ended up leaving the company in 1915 over differences with Durant.
He may have made a mistake because in 1916, Durant was able to repurchase his controlling interest in General Motors from Chevy's profits. He went on to become president of GM and merged Chevrolet in 1917.
|1917 Chevrolet Series D Roadster|
Chevrolet competed with Ford between the 1920s and 40s. The company had a great influence in the American market throughout the 50s and 60s. In 1963, one out of ten cars was a Chevy.
|1963 Chevrolet Impala|
Today, Chevrolet has seemed to recover from the time of the government bailout in 2007-2010. This is due to their new vehicles and their improvement of existing cars. They have gone on to win several Car of the Year awards with the Chevy Volt.
|2013 Chevy Camaro for sale in Pensacola - Click to see|
Sources: Wikipedia, http://en.wikipedia.org/wiki/Chevy; CarGurus, http://www.cargurus.com/Cars/1963-Chevrolet-Impala-Pictures-c4313; Flickr, https://www.flickr.com/photos/myoldpostcards/8835439792/; Mkalty, http://mkalty.org/chevrolet-logo/